Honda Earns Edmunds Award

Hopping on the value bandwagon, industry-acclaimed and consumer-trusted Edmunds.com has released their first annual Value study. Within the non-luxury segment, they've indicated that Honda vehicles are best when it comes to retaining their value over time. Furthermore, Edmunds.com named four different Honda models the "best" in their respective classes. Among the outstanding vehicles are the Honda Civic compact, Honda Accord sedan, Honda CR-V crossover, and Honda Odyssey minivan.

 

Danny Zhou, Senior Analyst at Edmunds.com explains Honda's unparalleled retained value, "A lot of consumers just see Honda as a value-oriented brand that has good resale (value) and a good history of reliability." Translated into hard numbers, Edmunds claims Honda retains over 50 percent of its value. That's higher than two of its top competitors, Mazda and Toyota!

In addition to revealing Honda's superior value retention, Edmunds' value study also evidences an interesting trend among all segment leaders. Each top dog named by Edmunds is based in Japan with a presence in North America. Honda, for example, employs 13,500 workers in the state of Ohio, including its Marysville and East Liberty facilities. This isn't a coincidence. According to Zhou, U.S.-owned auto brands have negatively impacted the resale value of their vehicles by relying too heavily on deep discounting.

If you're interested in learning more about Honda's award-winning lineup, contact Honda Marysville today. Or, visit us in person. We're conveniently located at 640 Coleman's Crossing Blvd, Marysville, OH and happy to help.

Source: dispatch.com / edmunds.com

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